WELL AP
Health measured and maintained

WELL is the standard clients ask for when they want the building to do something for the people inside it. It is also the one most likely to be agreed in a brief before anybody has worked out who owns the operational side of it.
I am a WELL Accredited Professional with seven years across commercial fit-out and refurbishment. I work as a subcontractor to contractors, consultancies and design teams, and directly with occupiers and landlords who want the route picked before they enrol.

What is WELL?
WELL is run by the International WELL Building Institute. It holds 500+ strategies backed by 7,000+ research citations, organised into ten concepts, and it is applied strategy by strategy against the client goal rather than as one fixed list.
A large part of it is policy rather than fabric: parental leave, stress management, cleaning contracts. And it is performance verified, so a third-party agent measures air, water, light, sound and thermal comfort on site and the building either meets the numbers or it does not.
Concept
Ten categories of health impact. Air through to Community.
Feature
120+ of them across all concepts. Each one built around a single health intent.
Part
The strategy you actually implement within each feature, with its threshold.
Verification
How each feature is proved. Documentation review, plus on-site performance testing by an approved agent.
The ten concepts
Air and Water make the building healthier to be in. Light, Sound and Thermal Comfort make it workable. Movement and Nourishment change daily habits. Mind and Community are the ones that decide whether any of it survives a reorganisation.
Air
Ventilation, filtration, monitoring, and cutting pollution at source.
Water
Quality, hydration, hygiene and moisture management.
Nourishment
Fruit and veg access, allergens, mindful eating, education.
Light
Daylight and electric light for visual comfort and circadian health.
Movement
Active design, plus physical activity policy and programmes.
Thermal comfort
Monitoring, better controls, and room for individual preference.
Sound
Acoustics for speech, privacy, focus and hearing health.
Materials
Safer materials, plus cleaning and waste policy.
Mind
Restorative space and stress management programmes.
Community
Equity, accessible design, engagement and health programmes.
Which WELL route?
WELL Certification
One location, the highest mark WELL offers
- All ten concepts, every precondition met
- On-site performance testing required
- Bronze 40, Silver 50, Gold 60, Platinum 80
- Variants: WELL Certification and WELL Core
Valid three years, then recertification
WELL Ratings
One clear theme, or a first step
- Health-Safety, Performance, Equity, Coworking
- Pass marks run from 15 to 23 features or points. No preconditions
- Several locations can document together
- Performance Rating needs measured data, from testing or installed monitors
Valid one year, renewed annually
WELL at scale
Portfolios of five locations or more
- Mix features, concepts, ratings and certification
- No pass mark. Progress shows as a WELL Score
- Testing is optional, but it raises the score
- WELL Score needs the full legal entity
Annual fees. Enterprise terms from one year, Portfolio terms five years
How many points do I need?
Silver, Gold and Platinum also need at least 1, 2 and 3 points in every concept. WELL Core has no per-concept minimum.
Preconditions earn nothing but they are all mandatory. Miss one and there's no certification at any level. Above Bronze there's also a minimum score in every concept, which is why a project can be comfortably past 60 points and still not be Gold.
The role
What a WELL AP actually does
A WELL Accredited Professional is accredited by IWBI as an expert in the WELL Building Standard. The role is to pick the route, build the scorecard, drive the features and keep the operational commitments visible to the people who will inherit them.
It exists because WELL outcomes are decided early. By the time documentation is being collated, the achievable level has largely been fixed by the design and by what the client agreed to run for the next three years.
Queries about WELL?The WELL AP
Route, scorecard strategy, documentation, coordination, submission management. That is me.
IWBI review team
Third-party review of the documentation. Up to two rounds. Awards the certification or rating.
Performance Testing Agent
IWBI-approved, one to three days on site, measuring air, water, light, sound and thermal comfort.
Worth knowing: Having a WELL AP on the team is itself point-earning
IWBI lists Feature I02: WELL Accredited Professional among its pre-approved Innovation pathways. Innovation is worth up to ten points on WELL Certification. The ratings have smaller Innovation allowances, and some include a WELL AP option of their own.
In other words, the appointment can pay for part of itself before any other work is done.
WELL FAQs
Can you certify our project?
No, and neither can any WELL AP. WELL Certification is awarded by IWBI. Its third-party review team assesses the documentation, in up to two rounds, and the on-site performance testing is done by a separate IWBI-approved Performance Testing Agent.
What I do is everything that surrounds that: picking the route, building the scorecard, driving the features, writing the documentation, coordinating the design team and FM, and managing the submission through review.
There's no WELL Assessor to appoint the way there is on BREEAM. The review sits with IWBI. That catches a lot of people out when they're budgeting.
What does WELL AP accreditation actually mean?
It's IWBI's credential for expertise in the WELL Building Standard. A 115-question exam with an applied project scenario, kept current by logging 30 hours of continuing education every two years. It isn't a licence to certify anything.
What it's actually worth to a project is judgement before money gets spent: which features are realistic for the budget, which preconditions will quietly block the target level, and where the standard's US code references can be met with a UK equivalent instead of being written off as unachievable.
It also earns a point in its own right, which is the next question.
Does appointing a WELL AP earn points?
Yes. IWBI lists Feature I02: WELL Accredited Professional among its pre-approved Innovation pathways, so a project team that includes a WELL AP can claim an Innovation feature. Innovation is worth up to 10 points on WELL Certification. The ratings have smaller Innovation allowances, and the Health-Safety and Performance Ratings include a WELL AP option too.
Confirm it against your own scorecard before anyone banks it, because the pre-approved list does change.
The practical point is the same as on BREEAM. The appointment can pay for part of itself before any other work is done.
Want to check what's available on your scorecard? Get in touch.
WELL Certification, a rating, or at scale?
Three questions decide it. Which achievement do you actually want, how many locations, and do you want all ten concepts or one theme.
One building going for the top mark is WELL Certification: every precondition in every concept, performance testing passed, then 40 optimisation points for Bronze, 50 for Silver, 60 for Gold, 80 for Platinum, with at least 1, 2 or 3 points in every concept for the top three levels. Valid three years.
One clear theme, or a first step, is the matching Rating. Health-Safety, Performance, Equity or Coworking. Pass marks run from 15 to 23 features or points, no preconditions, renewed annually.
Five or more locations wanting several achievements is WELL at scale, and it's usually cheaper than the sum of the parts. Worth running that comparison before you commit to either route.
We're already doing BREEAM. Does that help?
Yes, more than most people expect. WELL publishes crosswalk tools that map its features against BREEAM, LEED and others, and the digital scorecard has a crosswalk filter built into it.
Run it before anybody starts collecting. Transport, daylight, acoustics and materials work you're already doing for BREEAM can do double duty, and on some features it picks up WELL points you weren't counting on.
The saving only exists if it's set up at the start. Gather the same evidence twice and it's gone. Worth flagging at the outset if more than one scheme is in play.
What does it cost us after year one?
More than people budget for, and it's the single most common problem on WELL projects.
IWBI's fees are the visible part: Certification from $8,000 plus a $3,000 enrolment, capped at $98,000. Ratings and WELL at scale are priced separately, so get IWBI's current figures before you budget. All in US dollars, so allow for the exchange rate.
Behind that sits an approved Performance Testing Agent on site, usually one to three days plus lab turnaround, then annual reporting where your features call for it: occupant surveys, maintenance records, and air and water quality monitoring. Ratings renew every year. Certification recertifies every three.
There are discounts worth asking IWBI about. I price the full three-year picture at proposal stage rather than letting it land on facilities later.
Do you work under our brand?
If that's what the project needs, yes. I work in your systems, to your templates and within your reporting lines. You keep the client relationship throughout and your project lead still leads.
Often the client doesn't know I'm not one of your team, and that suits me fine.
How do you charge?
Depends on the engagement.
A fixed fee works well for a defined scope on a single project. Day rate or retained capacity tends to suit teams with recurring workload or a framework agreement.
WELL adds one wrinkle: a lot of the work is operational and lands after practical completion, so I scope that separately rather than let it get absorbed into a design-stage fee and then quietly dropped. Either way you'll get a clear scope and a fee before anything starts, and I'll tell you if I think the work doesn't need me.
Services
Specialist capacity, without the headcount
Consultancy, contractor or in-house team with more certification work than people to deliver it? I plug in for as long as the work exists across commercial fit-outs and refurbishments. You keep the client. I do the certification work.
Licensed Assessor and AP
BREEAM services
Licensed Assessor for UK New Construction, and AP (Design and Site) from concept design to site.
SKA Assessor
SKA Rating services
Fit-out assessments, from scoping the measures to issuing the certificate.
Fitwel Ambassador
Fitwel services
Scorecard set-up, evidence and submission, for new and existing buildings.
WiredScore AP
WiredScore services
Gap analysis, target level, evidence pack and improvement advice.
ActiveScore and ModeScore AP
ActiveScore services
Submission, score modelling and the improvements worth making.
Got a WELL project that needs a pair of hands?
Email or call me. Tell me what the project is, where it's up to and which scheme it's after, and attach drawings, a programme or a scope of works if you have them.
- Emailgeorge@welscape.co.uk
- Phone+44 7542 341750
